In any relationship, clear communication truly is a foundation for longevity. Whether it be friendship, business partnership, family, or personal exclusive status, if you can't communicate with the other party or partner, chances are, you don't stand a chance. With today's advances in technology, and the streamlining of communications of all kinds available in the palm of your hand, communication should be a no brainier right? Email, text messaging, mobile phones, skype, we have it all, or do we? Even though we have made every advancement in opening up channels of communication, we have still found ways to foul it up. The truth of the matter is, we have to actively want to be transparent before we can take advantage of all these tools.
In music, clear communication is most important if you want to succeed. Every artist and musician wants to actively get their message across to the fans. However, many artists find that a harder task than can be imagined. Chad Sullins is no stranger to that struggle, finding many obstacles along his path throughout his rise from just a guy with a guitar to headlining act.
Coming from humble roots, Chad has taken his many life experiences and molded them into song, writing the kind of music that every fan can relate to, the music of life. To say the least, if the average "Nashional" artist's music today was a side salad, Chad Sullins and the Last Call Coalition are a steak and lobster meal, with a Whiskey chaser. Music is their craft, and by all means, they are true artists.
With the release of Incommunicado earlier this year, Chad's goal was simple, clear communication of his style, his brand, and his experiences. While the name may not be familiar to everyone across the scene, the message is one that everyone does know, the message of great music. Delivering a raw, full-flavor sound, Chad Sullins & LCC did just that, get the message across. No-frills, no over production, no substitutes, their music is something that I have to recommend to any listener. Powerful lyrics, true talent, and true direction, these guys are the real deal.
"Why I'm so proud of this record is, with the band that I have now, we went in [the studio] with six of the songs that we had been playing for almost a year. We already had them produced, we already knew what we wanted them to sound like. We went into this record with a whole different idea, a whole different approach. We are just going to make a straight forward record, just really raw, just be us, and that's really all there is to it. And it was us, and it's got a great response, so I'm stoked." With Chad's words holding true, the album truly is a clear reflection of the band and their intentions.
Constantly working on new music, as any good artist does, Chad is in no rush to return to the studio. There is a lot of life in this album, and I can only expect to see new fans latching onto what Chad and the guys have going. I'll leave you guys with a look at another great tune, from this incredible new talent to the spotlight. Make no mistake about it, if you haven't experienced Incommunicado, then you clearly cannot hear the message.
While everyone has the opportunity to communicate with virtually anybody, anytime, and anywhere, when is the last time you took the time to actually connect with what someone else was trying to say? In our hurried lives, sometimes we take communication for granted, and a lot of the time, as simply something that just gets in the way of our goals. Short, choppy, misspelled texts, listening to a voicemail instead of hitting accept, and cutting someone off when they speak just so we can say our next thought. Listening truly is a powerful tool. You can learn a lot by simply taking the time to process what someone just said, or by re-reading that email you just received. Don't get in such a rush that the message that someone else was trying to convey, gets so misconstrued, that you cause a conflict. Respect a persons opinion, don't just expect them to share yours. This is Texas Red Dirt Roads.
For more on Chad Sullins and LCC click here
To pick up a copy of Incommunicado click here
Adiós,
Aaron Bentley
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